Thursday, December 10, 2009

The Federal Trade Commission Blogging Rules


The Federal Trade Commission has recently approved rules for blogging endorsements.

Some time ago we posted to our blog the information below which describes our links, endorsements, products for sale, our article sources and other things that you may want to know about us to help judge our reasons for selecting things for this Blog. We think that our posting has complied with our intent and the FTC's intent to provide information of value to you. If there are any comments or suggestions about this subject, please leave a comment.


Notice Regarding Links From This Blog


This Blogger loves pets and has operated Blue Ridge Pet Center since 1999 trying to provide only quality and unique pet products.

This blog was started originally to share with the customers of BRPC information that we think is informative and helpful in maintaining an active and happy pet with a good quality of life. Trying to be as accurate as possible, we sometimes republish information from other bloggers who may have more experience in their field than this writer. We try to find information that is timely and informative that our readers may not otherwise have found. The posts about the possible legislation for tax credit for pet care, health concerns and specialized training are some examples. When we use all or part of such a post we always link to the original source to enable our readers to investigate further into the topic as well as to give proper credit to the author and his or her expertise.

That is one type of link that you will see on our blog. There are four other forms of links found within articles as well as in surrounding areas that are meant for product promotion. This type of linkage is found on almost all small and large blogs of every nature.

One type of link is to www.BlureRidgePetCenter.com which we own and operate. These links are to products that we have represented with positive feedback from our customers. The result of you purchasing and using that item may vary from experiences of others that have been reported to us.

Some links are relevant to the subject of the post. Some links are link ads just to acquaint or remind you of a certain items availability. In all cases the links to BRPC should be to a page that describes in some detail how that item looks, works, costs and how it will benefit the user. If a purchase of one of these products is made by you, we will make a profit from that sale.

Another type of link is provided by, and identified as, Google AdSence and they appear on most blogs, We allow Google to place those links on our blog because Google claims that they attempt to find sites that resemble the content of the blog and, therefore, may be useful to the reader. If you click on that link, we will earn a commission for the referral even if a purchase is not made.

Some links are in text or in banner form and are obviously ads. These ads can generate income to the blog by way of commissions if the reader makes a purchase as a result of following the link and making a purchase. These are normally links to companies that offer a product related to our blog that is not inventoried in our store. Links, for example, to the huge bookseller, Amazon .com, may be to a book related to the subject of the post being read in case the reader wants to consider further exploration of the topic. Amazon and similar sites pay us a commission for looking into their promotions and selecting things we feel may be of value. Based on the subject, it is beleived that the product shown may be of interest to the reader, however, we are not experts and may be incorrect as to the product's value. For this reason please understand that this referal is not an endoresment and we can not verafy any claim made by the company offering the product.

Another form of link will lead to an eBook found on Clickbank. These books are written by many different authors and offered through Clickbank for the ease of downloading and payment. When following a link to this site, please keep in mind that the quality of writing skill will vary but you will have an opportunity of reading promotional material about the eBooks possible benefits before deciding to make a purchase. The nice thing about an eBook is that you have instant access to the downloadable information that you can print or store on your computer. Even nicer is that you always have a very fast 100% money back satisfaction guarantee. I know the guarantee works as I have used it. Just as with Amazon above, a commission is paid for the referral if an item is purchased.

Lastly we run across things that we just like for the fun of it. I love Dark Chocolate and Popcorn for example. We find businesses like those companies that offer a quality product and for the fun of it we mention those things on the blog. How else would you think of a big tin of popcorn for yourself or as a gift. Yes, besides the fun, we get paid a referral commission if you actually purchase. Your enjoyment of that product, however, may differ from mine.
So - we try to research and provide to you information of value without cost to you - we offer some products to you that we believe in which results in a profit if you buy one from BRPC - we offer to you other subject related and unrelated items of interest that we earn a commission on if you agree with us.

It is educational, it is fun and it is a business. We hope you come often even if you never click on a link.


Blue Ridge Pet Center's Blog and it's articles, comments and other features therein are for informational purposes only and provided "as is" without warranties, representations, or guarantees of any kind.

Content on this blog should never be used as a substitute for advice from a qualified professional.

Blue Ridge Pet Center shall not be liable for the accuracy, usefulness or availability of any content, and you agree to hold Blue Ridge Pet Center harmless from any loss, harm, injury or damage resulting from or arising out of your use of or reliance on any of the blog's content.

The views and opinions expressed in an article or column are that individual author's own and not necessarily those of Blue Ridge Pet Center or this Blog's registered administrator.

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